Jeanine Blackwell – Get Corporate Clients

Simply One Company Shopper Might Equal 100 Particular person Shoppers for Your Teaching, Consulting, or Freelance Enterprise

…Small, Medium, and Giant Companies Have Budgeted Over eight BILLION to Spend With Exterior Specialists Like You This Yr

It may be onerous once you first begin your corporation or launch your new provide.

You might be all enthusiastic about the potential of serving and serving to lots of people.

You join programs to study what you have to do make all of it occur.

You get all excited researching and creating and determining convey this entire imaginative and prescient it’s important to life.

And, then you definitely hit a wall and all the things stalls.

It looks like all the things is taking longer than you thought it could to get your work on the market in an enormous means.

Every single day you take a look at your lengthy guidelines crammed with tech stuff must get executed to make the leap and also you don’t know do it and don’t have the price range to pay another person to do it for you.

Lots of the shoppers you entice don’t have the cash to go deeper with you…though they wish to.

And, because of this most days you simply really feel overwhelmed.

It’s Important That You Keep in Your Zone of Genius in Your Enterprise.

The extra time you spend really serving to your shoppers get outcomes, the higher you are feeling and the sooner your corporation grows.

The power to remain in your zone of genius comes from having sufficient gross sales to produce other individuals do the issues in your corporation that aren’t in your zone.

Hooking up that gross sales web page, creating that advert marketing campaign…

What in the event you solely centered on working with nice, extremely dedicated shoppers and had greater than sufficient income coming in to make your dream revenue AND outsource all of the stuff you don’t wish to do?

How a lot simpler would this all be in the event you had a handful of actually high-paying shoppers that funded the expansion of your corporation?

Right here’s the reality: There are consultants identical to you who’re working with small, medium, and enormous sized companies who suppose nothing of investing $10ok, $20ok and even $100ok on programs, teaching, and consulting. These companies are proper in your yard AND you possibly can attain them with out a gross sales funnel or advertisements or any tech-based advertising and marketing system.

Why Ought to You Promote YOUR Experience to Associations, Non-Earnings, Small, Medium, and Giant Companies?

Simply ONE Company Shopper Might Equal 100+ Particular person Shoppers

​One company shopper would possibly purchase 100+ seats in your on-line course.
​Or, they may put 10 executives by means of your one-on-one teaching program.
​Or convey collectively 100 individuals to expertise your workshop.
The alternatives are countless when you know the way to package deal and worth the appropriate options.

You Don’t Want an On-line Funnel to Promote Your Experience to Small, Medium, or Giant Companies

​Your funnel for promoting to small, medium, or giant companies might be so simple as e-mail and your cellphone.
You don’t must put money into any tech instruments or rent a big assist workforce.
And, you possibly can arrange this low-tech system in days or even weeks.

You Already Have Relationships in Your Personal Yard You Might Flip Into Company Shoppers

​Whether or not you’re conscious of it or not, you might have many alternatives to promote your experience in your native space.
It solely takes one quick sentence about what you do to have somebody ask you, “Do you’re employed with companies like mine?”.
The native chapters and regional places of work of larger companies are proper in your yard (and are sometimes the easiest way to start out relationships with bigger corporations).

On a regular basis Interactions in Your Native Space Can Flip Into Profitable Company Shoppers

​Your favourite Mexican restaurant learns what you do and invitations you to guide their firm retreat.
Your hairdresser introduces you to the product rep visiting their salon and also you land a consulting gig with a Fortune 500 model.
Your driver taking you to the airport additionally has her personal graphic design enterprise and she’s going to now be becoming a member of you in considered one of your workshops.
…and by the way in which, all of those are precise examples of how I discovered shoppers.

There Are 4 Steps That Will Decide Your Success in Promoting to Small, Medium, and Giant Companies


to search out the choice maker. (Trace: the one who is accountable for the result’s all the time the choice maker and price range holder).

Most consultants don’t take into account this step so they’re promoting to people who find themselves not .


While you deal with outcomes and ask nice questions, you possibly can simply be seen as an professional.

If you don’t set up your self as an professional, the choice maker could delegate conferences with you to somebody who’s unable to make the choice.


Most consultants work too onerous making an attempt to persuade their prospect that they want what they’re promoting. It’s a lot simpler to ask nice questions, hearken to what they want, and have let you know what they wish to purchase from you.


It’s straightforward to make the error of making an attempt to promote along with your proposals. While you lead the dialog with the shopper, you don’t should promote. You solely ship completely different choices they’ll select from to work with you.

One other frequent mistake is charging by the period of time it’ll take to ship the consequence versus basing pricing on the worth generated by the work you do collectively. This will result in undercharging and being caught in a dollars-for-hours mannequin.

Over 4 weekly video trainings, downloadable plans and worksheets, three reside Q&A calls, and an optionally available non-public Fb group,

I’ll share the identical step-by-step system I’ve used to package deal and promote my work to a whole lot of companies –

native, small, medium, and Fortune 100 corporations.

Introducing: The Get Company Shoppers Masterclass

 A digital studying program designed to equip you to promote your gives to small, medium, and enormous companies, non-profits and associations to be able to generate extra income with fewer shoppers and create constantly increased ticket gross sales.

Module 1 – Construct Your Sizzling Record of Prospects

Unsure the place to start out? It’s a lot simpler to go discover a market that’s already in search of what you provide fairly than making an attempt to promote to individuals who don’t want what you provide or have individuals in-house that do what you do.

On this module, we’re going to rapidly establish what forms of corporations are shopping for what you provide from small and mid-size corporations proper in your yard to larger, world manufacturers.

First, we are going to join your experience to a consequence these shoppers will fortunately write a test to realize. The Shopping for Map will aid you rapidly work out the appropriate roles that purchase what you provide (that is completely different primarily based on the dimensions of the corporate and the business).

By the top of this module, you should have accomplished your Company Shopper Concentrating on Map, have a scorching listing of shopping for prospects and be able to construct your plan to attach with them.

We are going to dive into:

​The best way to rapidly work out who’s the customer with a price range to spend in any dimension firm (this varies by dimension and business)

​How shopping for differs in small-to-large corporations versus non-profits and associations and the way to decide on the market you’ll goal first
​How one can construct a scorching listing of 20 enterprise determination makers in your audience and a sport plan to share what you do

You’ll be utilizing these instruments to search out your company shoppers:

The Company Provide Makeover Workbook to translate your experience right into a consequence company shoppers put money into.

The Company Shopping for Map to find the appropriate purchaser in any dimension group.

The Company Shopper Concentrating on Software to prioritize your listing of prospects from proper in your yard to everywhere in the world.

Module 2 – The best way to Get the Appointment with the Resolution Maker (and Immediately Set up Your Worth)

After getting a scorching listing of potential determination makers, how do you seize their consideration and get the appointment?

Even when you’ve got ZERO connections, you’ll see how straightforward it may be to get in entrance of the appropriate individuals utilizing nothing greater than your e-mail and a cellphone.

The very first thing we are going to do is work out your outreach “angle” that can seize their consideration.

On this module, we are going to use a confirmed, multi-pronged technique to achieve out to your prospects and schedule a “No Pitch” shopper dialog (in-person or on the cellphone).

We are going to dive into:

​The best way to hyperlink what you do on to one of many 5 Enterprise Priorities that can assure the eye of any determination maker (corporations ALWAYS have a price range for these 5 priorities)

​What you have to embody within the excellent e-mail script to get the choice maker to schedule time with you
​The best way to rapidly set up your self as an professional in your subject on the cellphone or in an e-mail
6 methods to get an introduction (even once you don’t know anybody who is aware of the individual you have to join with)
​The best way to fill no-budget networking occasions that may rapidly get you in entrance of 10 determination makers that ASK YOU for an appointment to talk about what you do

You’ll be utilizing these instruments to search out your company shoppers:

Get Previous the Gatekeeper and Get the Appointment Electronic mail Scripts so you may get by means of the noise and into the inbox of your host prospects.

The best way to Get Introductions on LinkedIn Information to get introductions to the patrons in your scorching prospect listing.

Shopper Attraction Mini-Occasion Guidelines so you possibly can rapidly create no-budget networking occasions.

Module three – The Excessive Changing Dialog Body™: The best way to Get Them to Inform YOU What They Will Purchase

How do you get the choice maker to immediately see worth in what you provide? The reply lies in the way you lead the dialog.

The error most consultants make is spending means an excessive amount of time speaking about what they do within the hopes of getting a brand new shopper. It’s onerous to know what your shopper will say YES to when you find yourself solely speaking about WHAT you provide.

You’ll set up your worth by listening and linking what you do to the outcomes your shopper needs.

It doesn’t matter in case you are assembly with the proprietor of the native bookstore down the road or the CEO of Barnes and Noble®, you’ll use the identical strategy to rapidly work out how one can assist them get outcomes.

The method you’ll study on this module will aid you win shoppers in any promoting state of affairs. It’s not a one-size-fits-all script. It’s a technique you possibly can adapt to any state of affairs and use time and again to get shoppers eagerly asking for a proposal from you.

We are going to dive into:

​Why it’s best to by no means promote on this assembly and what to do as an alternative (and the precise step-by-step strategy you should use in any state of affairs)

​The best way to open the assembly so that you just go away with a request for a proposal
The best way to get your purchaser to verbally conform to your proposal earlier than you write it
The best way to apply a powerfully easy Four-step body to information the dialog and rapidly work out if it is a proper match

You’ll be utilizing these instruments to search out your company shoppers:

The Four-Half Excessive Changing Session Body™ to make use of to plan your strategy.

The Energy Opening Script to set the stage for a request for proposal.

Stock of “Hole Questions” you’ll use in your dialog to establish precisely what you have to know to create a profitable provide.

Module Four – Package deal, Worth, and Put the Proposal Collectively to Get a Fast YES!

How do you have to worth and package deal in another way when promoting your programs and packages to small, medium or giant companies?

What should you embody? The best way to worth? What number of choices do you have to present? What cost phrases to incorporate?

On this module, we’ll cowl each facet of placing collectively a worthwhile package deal, worth it proper and ship a proposal that will get a fast YES!

I’ll present you create proposal templates that you just design as soon as and repurpose for “customized” proposals. You possibly can actually design a tailor-made answer for a shopper in 15 minutes utilizing this technique.

Trace: Each step from selecting the shopper prospect to the questions you ask within the assembly can be deliberately linked to your proposal template. That is the way you reply rapidly and craft profitable proposals.

We are going to dive into:

​The Lego® technique for simply creating a number of pricing choices in every proposal with out creating additional content material
​The best way to decide the pricing on your provide and have the shopper see the worth primarily based on the outcomes they need
The best way to worth your programs or teaching for small or giant teams from one group
The best way to know when it’s best to cost a flat payment for a gaggle or cost per individual
When retainers are a good suggestion and after they aren’t (miss this and also you run the chance of getting one other J-O-B)
The best way to get the proposal to do the closing for you (and what you shouldn’t embody in your proposal that makes determination makers stall)

You’ll be utilizing these instruments to search out your company shoppers:

The 10-Half Proposal Template Guidelines so you possibly can create “personalized” proposals in minutes.

The Pricing Information for Small, Medium, and Giant Companies so you know the way to cost and what to cost.

The Package deal Creation Matrix so you possibly can rapidly select from the package deal choices to assemble small, medium, and enormous packages.

Module 5 – Licensing and Promoting On-line Programs to Company

Questioning how one can land annual retainers and licensing agreements round your teaching or on-line programs with out making it changing into a fancy, time-sucking course of? Retainers and licensing agreements are two of probably the most worthwhile methods to market your experience.

On this module, we are going to stroll by means of place worth, construction your provide and shield your mental property.

We are going to dive into:

​The best way to promote the worth of a licensing settlement, together with particular examples of what assist parts you have to embody along with your licensing package deal to deal with the shopping for wants of your viewers

​What to incorporate in your product or course design to guard your mental property and guarantee you might be being correctly compensated for using your content material
The two principal forms of licensing constructions and determine which inserts finest with your corporation objectives
The best way to worth your annual “product” license, enabling your shopper to make use of your on-line course or workshop supplies internally
The 2 forms of retainers company consultants use and determine which to supply
The best way to construction consulting retainers to make clear expectations and set clear value-based boundaries

You’ll be utilizing these instruments:

The Company Licensing Cheatsheet so you possibly can rapidly select which parts to incorporate along with your licensing package deal(s).

The Consulting Retainer Workbook so you possibly can rapidly select construction your consulting retainers and set expectations for clear boundaries.

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